MembersFirst Names John Blake Chief Executive Officer Founder Anthony Baudanza to Continue as Chairman
Wayland, MA - November 27, 2005 - MembersFirst, Inc, the leading provider of Member Relationship Management (MRM) software, interactive web site design and development, and communication management solutions to the leisure and hospitality industry, today announced the appointment of John Blake to President and Chief Executive Officer. He succeeds Tony Baudanza, the founder and current CEO who assumes the title and position of Chairman effective immediately.

Blake most recently served as MembersFirst's Chief Operating Officer, a position he has held for seventeen months following his service as Senior Vice President of Sales and Business Development upon joining the company in April 2003. Prior to MembersFirst, Blake held a number of executive management positions at both established and early stage companies in the new media, technology, publishing and integrated marketing services industries, including Student Advantage,, Ziff Davis, Dun & Bradstreet, and Datacom Systems Corporation.

"Much of the triple digit growth and success we've experience has come as a direct result of business expansion strategies, operational discipline and brand positioning John has advocated and spearheaded for us in key markets," note Tony Baudanza. "This is a natural evolution of our company's management structure and the next stage in the execution of a business strategy that is focused on continued growth and profitability", he continued.

"MembersFirst is uniquely positioned to capitalize on the mounting membership development challenges in the industry, and the growing recognition of the value and importance proactive online communications serve in attracting, engaging and retaining profitable member relationships", said Blake. "I fully expect our integrated software application and outsourced member communication solution will continue to transform traditional views about the role of club websites, and the unique ability they have to both improve and monetize the quality and value of membership.

About MembersFirst, Inc.
MembersFirst, Inc is the leading provider of interactive web site design, development and management services to member-based, private club communities, and other key segments of the leisure, lifestyle and hospitality industries. The company's proprietary technologies, interactive marketing best practices, industry segment expertise, and outsourced communication services have long led the market in helping clients to cost-effectively attract, grow, and retain profitable member relationships. The company's integrated online application and communication management service is installed at hundreds of the most prestigious clubs across the globe, and powers more than 15 million member interactions annually.

Media Contact
Pete Diffendal, Vice President of Marketing

MembersFirst, Inc.
321 Commonwealth Road
Wayland, MA 01778